This season find your happiness with Usha international



NC Network 

Usha as a Brand has always enjoyed a very special place in every household, year after year, for over 80 festival seasons. This bonding makes us very optimistic that all the consumers who are looking for a product that’s going to enhance their lives will find yet another Usha product of their choice even this year-- we have launched 32 new products across categories including fans, kitchen appliances, water pumps, decorative lights keeping in mind what the consumer needs today. We want Usha to come across as a trusted friend that a customer can rely on in their homes and kitchens.

We have studied and developed products based on consumer insights and this customized consumer-centricty is what drives Usha’s growth and progress in the market and we are hoping for a great festive quarter. We are looking forward to the festive season and to clock healthy sales – which will bear testimony that we have heard our consumers and are catering to their needs. And yes, of course the festive season is also when people repaint, renovate, and upgrade their homes and kitchens and we are more than happy to be a part of all their homes.”

Sandeep Tewari, President - Marketing, Usha International, said,“Festivals in India are a very different time period. Across both the rich and not so rich, the entire nation experiences a certain buoyancy.Household appliances have a very special role in festivals and all indicators are showing a very promising time ahead. 
Inputs from Kapil Kohi, President – Retail, Usha International 
“The festive season in India is a three month fiesta which brings an opportunity for the retail entity to gain consumers. We have seen a double digit growth in the last couple of months and expect this growth to continue well into the festive season, given that there is always a spurt on Dhanteras and Diwali. Usha International is a diversified consumer durables company and with a shift in consumer behavior and increasing focus on superior buying experiences, Usha is investing significantly to expand its retail presence across platforms and retail formats. We are aggressively pushing sales on e-commerce platforms as well as big retail chains with major focus on meeting demands of our consumers by providing great offers across all our categories.”



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