Sunburn arena in Hyderabad today

NC Network 

Magic Moments Music Studio from the house of Radico Khaitan, has partnered with Asia’s biggest music festival, ‘Sunburn 2019’ third year in a row. After two fruitful years of association, this year Magic Moments has extended the magnitude of the collaboration and has come up as the co-title sponsor. Sunburn music festival brings sunburn arena to GMR Arena Shamshabad, Hyderabad on 13th October with the show-stopping gig by the super eminent Dutch DJ and record production duo from Amsterdam Yellow Claw. The Other artists at the event include Los Angeles-based producer duo Boombox Cartel and American visual artist Ray Ray.

The 6 month long festival will organise events nationwide. The festival kicked off on September 14 in Noida and will be returning to Goa for its Grand Finale after three extravagant finales in Pune. Other that metropolitans such as Bangalore, Mumbai, Pune, Hyderabad, the festival will take the events to cities including Ludhiana, Jaipur, Lucknow, Bareilly, Patna, Jabalpur, Indore, Vizag, Mysore, Kochi, Thiruvananthapuram, Vadodara and Daman. The entire artist line up this season will include Wiz Khalifa and Dutch DJ and record production duo from Amsterdam Yellow Claw, Belgian DJs Dimitri Vegas & Like Mike, the renowned band Throwback Brotherz, The American DJ and production duo The Chainsmoker and Indian singer, rapper (Hip-Hop/Rap/RnB/PoP) Emiway Bantai among other international and national starts.

To all the EDM music fans, Magic Moments is giving a chance to witness the event live. An exclusive campaign called '#MagicAtSunburn’ is up and running across the brand's social media handles. All you need to do is answer few simple questions with the hashtag #MagicAtSunburn to win exclusive passes to the Sunburn Arena 2019. Magic Moments is also running a scratch and win scheme for the consumers at the retail outlets.  The prizes include exclusive sunburn merchandises and tickets to the Sunburn Arena in the city.

Commenting on the partnership,  Amar Sinha, CEO, Radico Khaitan LTD said “We are thrilled by the traction garnered by the past associations with this Asia’s biggest music festival. Like our brands, the festival brings the international flavour to cater to the Indian audiences and hence, it resonates with brand Magic Moments entirely. As a responsible business leader, I encourage everyone to celebrate responsibly and create some magic moments at the festival”.

About Magic Moments Music Studio:

Magic Moments Music Studio is the brand extension of Magic Moments Vodka that is a millionaire brand of Radico Khaitan and currently is the largest selling brand in its category in India and 7th largest selling brand in the world. The brand has 56% market share in the premium, vodka segment in India. Magic Moments Music Studio endorses indigenous music and promotes home-grown artists and acoustics. Wearing the legacy of the parent brand on the sleeve, Magic Moments Music Studio’s constant endeavor is to bind the world together without any barriers and bring the hidden and demonstrated talents to the forefront from the country and abroad.

About Radico Khaitan :

Radico Khaitan Limited (“RKL”) is among the oldest and one of the largest manufacturers of Indian Made Foreign Liquor (“IMFL”) in India. Formerly known as Rampur Distillery, RKL commenced its operations in 1943 and over the years, emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. The company launched its first brand 8 PM whisky in 1998 and over the years, has created four millionaire brands and over fifteen organically grown brands.

Radico Khaitan Limited is also one of the largest providers of branded IMFL to the Canteen Stores Department (“CSD”), which has significant business barriers to entry. The company has been successfully building its brand equity in international markets and currently exports its products to over 85 countries.

The Company currently has two distilleries- Rampur Distillery in Rampur (Uttar Pradesh) and Radico NV Distilleries Maharashtra Limited, Aurangabad (Maharashtra). The company has a total production capacity of over 157 million litres and operates 28 bottling units spread across the country.

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